Whether you have been a fan of Lorenzo? MotoGP champion twice in 2010 and 2012 it made very shocking news. Movistar contract with Yamaha MotoGP has stopped completely. This news has indeed surprised many, including all of his fans. Many people who make allegations about end port for Lorenzo. One of them is a hot issue is that Lorenzo has been agreed with the Repsol Honda team.

Lorenzo reason terminates the contract deals are caused by poor motor performance. The match followed by Lorenzo on MotoGP produce disappointment and he believes that this is due to poor motor performance. Lorenzo also said that he did not want to go from Yamaha, but they do not work for the team to improve.

All negotiations are conducted between the parties Lorenzo and Yamaha also does not make the results become better.
Lorenzo basically just want a contract that continues to be developed within a period of one year. Every year he wants to get a new supply so that it can make the drivers and teams get better. Lorenzo also acknowledged that the salami is actually a very good contract with Yamaha, but Lorenzo did not want to make a decision that could make him feel uncomfortable.

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The match who took place on Sunday last week Hamilton has made fans feel disappointed. Drivers who carry the Mercedes name are very sorry not to be able to get a champion. Hamilton also said that he had a lot of time when running behind Nico Rosberg. However, the actual cause of the Hamilton did not want to make everyone guilty.

Mercedes is having problems with the speed and power so that the game runs slow. The result obtained by his teammate Rosberg is secured second position has a big impact for Hamilton. At that time, Hamilton was a problem with the brakes of his car to make the motion be not optimal.
Problems also occur when the car is Hamilton managed to control the position of the overtaking Nico, but he could not drive a car to be faster. No power on the car just turns into heat and it becomes a huge obstacle. Hamilton still hopes he can drive the car from Mercedes so they can get a good finish with the number one. Now with this last defeat then Hamilton should get a larger point. Defeat to 22 points to be paid with the next game.

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Facebook has some true marketing potential for some companies. The question is which companies, and what’s the right way to use Facebook?

Several recent posts have contested Facebook’s value as a marketing vehicle for companies, including the Buzz Bin post, “Beware of Facebook Frenzy.” In many ways, these posts are realistic reactions to contemporary media and A-List bloggers positioning Facebook as the social media panacea.

Facebook is not right for every company. But it does offer some companies a great way to market themselves. It always comes down to the community. Is the company’s target community on Facebook? If so, then perhaps Facebook is the right place. Here’s a look at some of the methods a company can use.

We look at three forms of marketing on Facebook: Applications, community development and advertising.

Applications

When this post was written, there were approximately 4,000 applications available for Facebook readers. Facebook’s open policy towards applications has caused a flood of companies seeking to attract Facebook users and tie into their web site or service. Examples vary greatly, but some successful applications include the Amazon bookshelf and the Twitter application.

In summary from Facebook Frenzy, Kyle Flaherty, and Ike Pigott’s post last week, the application marketplace — stimulated by Facebook’s open API — has become extremely crowded. Sub-communities within Facebook are over-saturated.

Applications must hold great value for community members. If there is no substance to the applications, or if the actual core community is relatively small (thousands as opposed to millions), the application faces great challenges. There are also great successes available to companies who do this right. Consider RockYou’s success: 15 million new users through Facebook in three months (as documented by Robert Scoble).

At this time, B2B companies and organizations should hold off on Facebook. Applications work best when there are mass buyers across multiple verticals that may be interested in what the organization offers. Given the core audiences involved and increasingly low conversion rates on applications, think hundreds of thousands.

The application must give the community great value. Invest in developing a creative experience that will compel people to spread the application virally. But before you do that, measure cost against 1-2% conversion ratios and decide whether a different social media campaign would better serve the organization. Investing in a social network like Facebook should be a well thought-out decision.

Community Development

Networking within Facebook seems to be a great way to develop “reasonable results, and make some great contacts.” At the same time, with Facebook’s popularity has come a great flurry of friending. This has created over saturation for some people who won’t simply friend community developers upon request. In many ways, friending comes down to basic networking skills.

A grassroots community developer can use the groups and event functions to create great discussion areas for its Facebook public. Advocacy and charitable groups on Facebook seem to do this best, waging wars on high oil prices, ethical treatment of animals — without PETA, breast cancer, and heart disease.

To date, many companies have relied on applications, not community groups to market themselves. That may change as companies realize that Facebook offers a great way to aggregate community members in one place to communicate and engage with them. For example consider Target’s success with its group. Affiliate marketing seems to work here.

The key — as with all social media marketing outreach — is creating valuable information for community members, non-intrusive updates, and an open approach that enables community members to say whatever they want. Negative feedback should be viewed as an opportunity to engage Facebook members in a dialogue about their needs and concerns.

Tinu Abayomi-Paul created a PDF on best practices for Facebook marketing. Tina writes a great deal about ways to intelligently network within Facebook, and create savvy calls to action within profiles and groups. This is great reading for community developers.

On Saturday, February 16 from 1-5 p.m., I will moderate four consecutive one hour sessions on Now Is Gone for the my ooVoo day project. If you can’t catch me on the road, this is the perfect opportunity to have a deep dive on social media and how it can benefit your organization.

Here’s how it works, visit the my ooVoo day project site and sign up. You’ll download the software (for Mac or PC – both are still in beta). We are limited to five people in each session so don’t wait too long!

ooVoo is thanking us by sponsoring the the Frozen Pea Fund, a fund established to support the American Cancer Society’s Making Strides Against Breast Cancer campaign, in honor of blogger, Twitterer and cancer patient Susan Reynolds. Thanks to Scott Monty for inviting me to participate in this great project!

Take your phone directory and organizational charts to the next level. How many hidden jewels of talent exist in your organization?

Employee personalized Intranet home page

Think social networks. Encourage employees to post pictures for easier recognition. Their home page may include:

• highlights of resume
• job title and description
• supervisor
• work affiliations
• project group pages

Don’t know the POC for direct mail? Use your Intranet search engine to find the experience you need. This degree of exposure may be uncomfortable. It is important to have transparent governance to set minds at ease and embrace the benefits of improved internal communications and potential career growth.

Find the right people to be in the right job at the right time.

There are instances of people being placed in jobs not matching their skill sets. Human Resources should comb through the Intranet as a first resource to find talent. This exposure will also help you identify gaps in knowledge. Use this tool as a barometer for training and recruiting.

Succession planning is important to the success of your company. Encourage management to use the Intranet to seek out potential candidates to mentor.  There are diamonds, emeralds and rubies just waiting to be discovered.

“It is a sin to write this. It is a sin to think words no others think and to put them down upon a paper no others are to see. It is base and evil. It is as if we were speaking alone to no ears but our own. And we know well that there is no transgression blacker than to do or think alone. We have broken the laws. The laws say that men may not write unless the Council of Vocations bid them so. May we be forgiven!”

I am a big fan of novels, Fahrenheit 451 and Anthem. The dystopian universes described are always at the bleeding edge of becoming reality. Book burning for fear of knowledge and dissension, the deletion of ‘I’ and praise for collectivism rationale bubble up to the surface when the phrase “social media” is uttered in some companies.

dis-sen-sion n. Difference of opinion; disagreement. American Heritage Dictionary

Don’t be afraid. Embrace dissension.

• Seek dissension in your company and consumer forums.
• Connect with adversaries as well as advocates. Participate in conversations to seek full understanding of motivation and behavior of consumers.
• Distribute the information gathered from social media forums throughout your company. Shed light on the true feelings of your consumers. Those conversations taking place in dark corners lead to dark deeds and outcomes.
• Report back to the consumers accurate information and your plan of action.
• Vocalize and walk the talk.

Dissent is not negative. Change the context of how you think of dissent. Your company reputation is on the line. Discussion not always following the party line may raise corrective actions to concerns. Put meat on the bones of a great idea or stop  bad execution in its tracks. Dissent will remove the rose colored glasses and reveal a broader understanding of how your company and consumer think and interact with each other. Novel concept.